Marketing Research And Analysis Essay
Introduce: We have been commissioned by the X Sydney Council to conduct independent research of its BID members. The research will be used to improve Council activities. Your comments will be confidential.
For the following statement, can you tell me whether you agree or disagree? Then ask: is that strongly/mildly agree/disagree?
1 = strongly agree 2 = mildly agree 3 = mildly disagree 4 = strongly disagree
5 = Don’t know (don’t say) 6 = N/A (don’t say) READ OUT AS INDICATED IN QUESTIONS BELOW
Write in rating
Marketing Research And Analysis Essay
START QUESTIONS HERE: Firstly, some questions about Council BID membership and street activation groups
Q1 (read out scale options) I’m active in the Council BID
Q2 (read out scale options again) Local businesses support the BID
Q3 The BID should be doing more for businesses in X Sydney
Q4 I am satisfied with the street activation activities organised by the Council BID
Q5 I participate in the BID street activation groups (yes/no question) if yes go to Q7
Yes/No
Q6 I am interested in participating in a BID street activation group
Q7 Do you think BID member meetings should be more frequent?
If yes, how often (write in) ……………………………………………
YES/NO/Don’t know
Marketing Research And Analysis Essay
Q8 Do you have any comments in relation to the questions I’ve just asked?
(write in)
……………………………………………………………………………………………………………
……………………………………………………………………………………………………………
……………………………………………………………………………………………………………
(read out) Now, Just a few questions about safety and amenities
Q9 (Read out scale again) Being able to access safety, crime prevention tools information and reporting forms all in one place through the BID website is something I value
Q10 The public space and amenity quality is good in the Council area
Q11 Do you have any comments about safety and amenities
(write in)
……………………………………………………………………………………………………………
……………………………………………………………………………………………………………
……………………………………………………………………………………………………………
And finally a few questions about communications (read out)
Q12 I am aware of the statistics on the BID website.
Q13 Having access to foot traffic statistics through the BID pedestrian
counters is useful information for my business
Q14 What statistics would you find useful if on the BID Website?
(write in)
……………………………………………………………………………………………………………
……………………………………………………………………………………………………………
……………………………………………………………………………………………………………
Q15 Do you use the BID social media?
Is that: a) facebook b) Twitter c) Instagram d)Pinterest (circle)
YES/NO
Q16 I am interested in social media training
Q17 I am satisfied with the level of BID communications
Q18 Overall I am satisfied with the services provided by the BID
D1 And a few descriptions of your business. Can I ask the approximate turn-over of your business
Is it 1 less than $1M per year
2 between $1to $3M per year
3 over $3M per year
4 refuse (don’t read out)
D2 How would you describe your business type?
………………………………………… (write in)
D3 Your position in the company?
1. Manager
2. Director
3. Owner
4. Other ………………………………. (write in)
Thank you for your time
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