University of Minnesota Pepsi Regular Mini Cola Paper All requirements are in word documentAll requirements are in word documentAll requirements are in word document Each one of you will be writing a paper for the second project. Pick one brand from a Food or a
Beverage Company. I would like you to narrow down to a specific brand such as Diet Coke from the
Coca-Cola company or Kelloggs Corn Flakes from the Kelloggs Company(choose a specific
product for product and pricing details). You will be researching the brand and identify the brands
marketing mix (product details, price, promotion, place) and details about the target market for
this brand. Your paper should provide the following details:
A. Product Product attributes, packaging, labeling, and unique selling proposition
B. Price Price, pricing strategy used, price comparison with other similar brands/competitor products
C. Promotion Advertising (Print, TV, Online, Radio etc), sales promotions, personal selling, public
relations, social media, website and others. Discuss with details the promotional strategy used for
this brand.
D. Place Type of distribution strategy, comment on physical and online channels for this brand
E. Discuss the target market for this brand with additional details on consumer behavior seen in this
group.
F. Give suggestions for future growth of the brand.
Submission
1) Your paper will have a title page with your Name, Section and the Name of the brand.
2) The paper should be 3-4 pages, with 1-inch margin on all sides, and 1.5-line spacing.
3) Include titles, subtitles and page numbers for your paper.
4) Add one page to list your references.
5) Your work will be graded based on the quality of the content and the presentation of the information.
Important: During our class on Friday, I will find out from each one of you which is the brand you
selected. I would like to avoid the same brand in one section. So if that happens, I may be asking
you to choose another brand.
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